Case Study: RT Binding Authority
RT Binding Authority is a division RT Specialty, one of the largest insurance brokerages in the country. The company was quickly expanding – both physically and financially – and they needed a design firm with experience in the industry who could keep up with the fast-paced environment and provide consistent branding across many platforms, while working seamlessly with the in-house marketing team.
Upon hire, Sheepdog Creative went into action creating standardized design templates based on their existing brand. Product flyer templates needed a flexible and clean typographic layout that would accomodate varied information and the ability to customize each one with a unique header image. Their bi-weekly email marketing newsletter needed to be web and mobile-friendly, while visually eye-catching and draw towards a “call-to-action”. Other projects throughout each year included tradeshow banners, Powerpoint presentations, print brochures and print and digital advertising.
Ultimately, it was important to make sure all digital and print marketing materials did not deviate from the corporate brand and visually reinforced the company’s professional and sophisticated business model.