Case Study: NorcomCT

logo design

The Challenge

Formerly Northeastern Communications, NorcomCT approached Sheepdog Creative for a complete rebranding: new name, new logo, new everything. They needed a new brand that maintained some elements of the existing one but provided a more modern image for their expanding business. 

The Solution

Sheepdog Creative initiated the first step with NorcomCT’s in-house team to conduct a market analysis of their competitors, brainstorm naming ideas, and ultimately, present several new concepts (we love to give our clients options!). Soon after NorcomCT was born, the task of extending the new brand over their diverse marketing needs began: stationery, business cards, e-newsletter template, tradeshow booth, signage and vehicle wraps to name a few. The initial rebranding project went so well, NorcomCT has maintained Sheepdog Creative’s services annually for over 10 years. We continue to help make sure their brand image is consistent and strong, while coming up with new ideas to promote their products and services. 



email marketing

web design consulting

tradeshow booth design

special event promotions & collateral

custom event logos

Holiday e-cards

We could not be more pleased with the work products which Liz continues to craft for us. She not only captures our thoughts and transforms them into art but captures the essence of who we are in the process. 

Her attention to creative detail while always maintaining our brand identity allows us to turn rough ideas into marketing campaigns and visions into actual visualizations. Liz could not be easier to work with and we are fortunate to have found her.

Julie Reibold

President, NorcomCT

Years of partnership

Email campaigns sent