Case Study: Braaten Advisor Group
Braaten Financial (soon to become Braaten Advisor Group) was facing a new era of the established family business and needed a visual rebirth of its decades-old print and digital marketing materials.
First up was to address the name change with a refreshed logo. Since the brand already had deeply-rooted recognition in the industry, Sheepdog Creative suggested using the same colors and dependable “B”, but to modernize it with thoughtfully selected typography and a clean, simple logo mark. Once the logo was settled, Sheepdog Creative’s team developed a brand “style” to carry throughout their print and web marketing. This included choosing a complimentary color scheme, set typographic styles, and industry-appropriate stock images. The website was carefully built to be informative, mobile-friendly, and easy to maintain. In addition to designing and building the new website, Sheepdog Creative provided copywriting for each page after several creative meetings with the in-house team. The result was a beautiful, professional, consistent brand image that will last for decades.