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Case Study: Braaten Advisor Group

The Challenge

Braaten Financial (soon to become Braaten Advisor Group) was facing a new era of the established family business and needed a visual rebirth of its decades-old print and digital marketing materials. 

The Solution

First up was to address the name change with a refreshed logo. Since the brand already had deeply-rooted recognition in the industry, Sheepdog Creative suggested using the same colors and dependable “B”, but to modernize it with thoughtfully selected typography and a clean, simple logo mark. Once the logo was settled, Sheepdog Creative’s team developed a brand “style” to carry throughout their print and web marketing. This included choosing a complimentary color scheme, set typographic styles, and industry-appropriate stock images. The website was carefully built to be informative, mobile-friendly, and easy to maintain. In addition to designing and building the new website, Sheepdog Creative provided copywriting for each page after several creative meetings with the in-house team. The result was a beautiful, professional, consistent brand image that will last for decades.

Projects

 

rebranding

h

stationery package

web design & build

brochure design

j

copywriting

items rebranded

weeks start to finish