Case Study: Spacecraft Entertainment

brand identity

The Challenge

When Sheepdog Creative first met Spacecraft Entertainment, they were a young company looking to expand their clientele and build brand recognition in the Austin, TX region. Providing DJ services, A/V, lighting and more for both corporate events and weddings, Spacecraft Entertainment needed a logo and website that would stand out among the plentiful competition that the Austin area presented.

The Solution

The logo needed to communicate their modern and professional yet fun-loving spirit: the custom logo mark with bright orange color palette along with the juxtaposition of the clean sans-serif font in “SPACECRAFT” with the more ornamental typeface used for “entertainment” achieved this goal. At the same time, their much-loved tagline, “Entertainment that’s out of this world” was born.

Subsequently, Sheepdog Creative was asked to assist with website design consulting by providing web design mock-ups, typography suggestions and feedback throughout the build. Working closely with their programmer, Sheepdog Creative helped Spacecraft land on a slick, mobile-friendly and professional website that helps them attract – and sign-on – new clients.

Other projects have included a complete EPK (electronic press kit), custom thank-you cards, and branding and business card design for an experimental sub-brand, Karaoke Riot. Spacecraft Entertainment is now one of Austin’s most premier entertainment service providers.

I have used Sheepdog Creative for a number of projects in recent years for my business – logo design, website consultation, print materials, and more. Every single time they knock it out of the park! Their creative ideas are wonderful and eye for detail and design is exceptional. They are great with communication and make the process easy. My business has undoubtedly grown as a direct result of their work. I can’t recommend them enough!

Jeff Hudson

Owner, Spacecraft Entertainment


logo design

business cards


Electronic Press Kit

web design consulting